Promote your business and the products or services it provides to a targeted market segment and diverse cross-section of southeastern Minnesota patrons by sponsoring a concert. Establish a positive image by showing support for the community and for the arts while being affiliated with some of the greatest names in contemporary music.  

In return for your tax deductible cash sponsorship, Riverside Concerts will provide you with numerous ways to reach the many who enjoy our concerts. We can help you increase business and foster community spirit for your organization as a supporter of our dynamic and valuable offerings. Your organization’s name and logo will be listed prominently as the official cash sponsor of that specific concert.

Concert Sponsorship

Due in part to Riverside Concerts's non-profit status, we have been able to put together a substantial and effective marketing campaign for our series' that include TV, radio, newspaper, web, direct mail, public display, public appearances, on-site and program advertising. By becoming a concert or series sponsor, your organization can also benefit from this marketing mix. We offer sponsorship opportunities at the following levels:

Title - $20,000
This level provides your organization with the exclusive licensing rights to the title of one of our complete series' (ie. the YOUR NAME HERE Riverside Live! Concert Series) plus top billing in all series marketing materials including TV, radio, newspaper, web banner ad, direct mail, public display, public appearances, on-site display and program advertising.

Presenter - $3,500/$5,000
This level provides your organization with an exclusive event-specific (one concert within a series of concerts) sponsorship (i.e. Gordon Lightfoot, brought to you by YOUR NAME HERE) plus top billing in that concert's event specific marketing space and materials including TV, radio, newspaper, web, direct mail, public display, public appearances, on-site display and program advertising.

Co-Presenter - $1,750
This level provides your organization the opportunity to share an eventspecific (one concert within a series of concerts) sponsorship (i.e. Gordon Lightfoot, brought to you by YOUR NAME HERE & ANOTHER NAME HERE) plus shared billing in that concert's event-specific marketing space and materials including newspaper, web, direct mail, public display, public appearances, on-site display and program advertising.

Associate - $500
This level sponsorship is an entry-level way for your organization to get their feet wet with concert sponsorship. Your organization's logo will be present with 7 others on the back of a series-specific postcard which will be delivered to our 11,000+ mailing list and distributed to the audience at each event of the series. Your organization will also be listed as a series sponsor in the Riverside Live! program.

Sponsorship Marketing Benefits

• TV - 30-Second Ads worth $3,500 per concert (Riverside Live!). 24 hour/day audio and video programming on Government Channel 19.
• Radio - (60) 30-60 Second Ads worth $500 on one station per concert (Down by the Riverside) or (100) 60 Second Ads worth $2,000 on numerous stations per concert (Riverside Live!).
• Newspaper - (5) B&W 3 Column x 5" Ad worth $225 per concert, per week (Down by the Riverside) or (5) B&W 3 Column 5" Ads worth $940 per concert over 3 weeks (Riverside Live!) in the Rochester Post Bulletin.
• Web - Riverside Concerts Webpage, E-mail, Concert Updates, E-mail Press Releases, and the quarterly E-Newsletter, The Partnership.
• Direct Mail - Full color Season Brochure and series-specific Postcards delivered to our 12,000+ mailing list and distributed to the audience at each event of the series.
• Public Display - 50 full color 11x17 Posters per series (Down by the Riverside) or per concert (Riverside Live!) distributed throughout Rochester.
• Public Appearances - Interviews by artists and/or Riverside Concerts staff on Fox 47 TV, KNXR FM, KROC AM, KROC FM, Y105 and various other stations.
• On-Site - Ample space for Banners, Displays, Tents, Tables, Vehicles, and Inflatables. Two mentions from Stage by event MC. Distribution of Postcards. Audience reach: 3,000 - 14,000/concert (Down by the Riverside), 600 - 3,000/concert (Riverside Live!)
• Program - Listing in 5,000 Riverside Live! programs to be distributed throughout the season.

Riverside Concerts has earned an outstanding reputation for providing southeast Minnesota with accessible, world class musical events such as Down by the Riverside and Riverside Live!.  While these concerts are offered to the public at little or no charge, it takes a great deal of resources to make these events happen. None of these musical opportunities would be possible without your support.  Please join us in our musical endeavors by making a tax-deductible donation to Riverside Concerts.

Last season Riverside Concerts served over 60,000 concertgoers and 250 musicians with such programs as the Classic Rock group the Herman’s Hermits starring Pete Noone, Blues man Clarence “Gatemouth” Brown, the Grammy winning vocal ensemble Chanticleer, and Country & Western star Junior Brown.  Riverside Concerts reaches over 4,000 young people each year with its annual Youth Concert, featuring the Southeastern Minnesota Youth Orchestra and Honors Choir of Southeastern Minnesota. The Artist-In-the-Schools residency program brings world-renowned artists directly to our young people while at school. Riverside Concerts celebrates the local musician through our community ensembles: the Concert Band and Concert Choir, both under the direction of Charles Blattner.

Riverside Concerts is a non-profit City government agency that relies on support from its constituents to help facilitate such community-enriching programs as Down by the Riverside, Riverside Live!, the annual Youth Concerts and the Artist-In-the-Schools residency program. Your support and enthusiasm for Riverside Concerts and its programs are vital to sustaining them in the future. Thank you in advance for your generosity.  

In-Kind & Trade

Perhaps your organization provides services or products that could be useful in helping Riverside Concerts fulfill its mission. We will gladly return the favor  either through trade-out advertising or through mentions from the stage and listings in the program.